Venture Capital for Vertical B2B Software

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Who We Are

At Verstra Ventures, we invest in entrepreneurs who take a customer-first approach. Our belief is that the more focused and obsessed you are with solving a major problem for a particular customer, the more successful you will be. The companies we invest in not only benefit from our capital, but also from our deep network and decades of experience in building, scaling, and managing vertically-focused B2B software businesses.


  • Dream Payments provides cloud payment solutions to financial institutions, insurance companies, and insurance claims software platforms, enabling them to provide frictionless digital and mobile payment experiences to their end customers. Their clients, partners, and investors include some of the leading banks and insurance companies in North America.

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  • SimpliConnect (dba Tecmark) works with small to mid-sized convenience store chains in their efforts to compete with their larger counterparts. The company offers a comprehensive loyalty rewards software platform, which includes certified point of sale integration, customizable mobile app options, and omni-channel customer communication tools.

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  • VXG provides smart surveillance and analytics companies with unlimited scalability, massive cost reduction and extensive bandwidth saving. VXG can connect any number of cameras, providing tools for AI engines to work with video data at any scale.

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  • Founded in 2016, EnergyX Solutions Inc. is a marketing automation company that enables utilities to increase customer participation in energy efficiency programs while simultaneously lowering the utility’s cost to engage and serve a customer. Their MIT-award winning software platform, MyEnergyXpert, is white-label licensed by utilities and government organizations to hit their energy efficiency targets.

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  • Savormetrics’ FoodSafe Analyzers provide a fully integrated, real-time food quality analysis tool. The integration of cutting-edge hardware and software technology allows for non-destructive quantitative and qualitative measurements of fresh food products. This technology can be used for a variety of purposes, including predicting the remaining shelf-life of produce or detecting unwanted chemicals in the food.

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  • Wisely is a productivity tool for fundraisers. Their software helps charities decide who to talk to, when to talk to them and how much to ask for, helping them meet and exceed their fundraising targets.

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  • Hyre is a comprehensive HR platform that helps hospitality and healthcare businesses find and manage their shift-based workforce. In addition to its marketplace that connects staff with organizations that require on-demand help, Hyre enables efficient shift scheduling, automated timesheets, digital time clocks, team messaging, and a built-in temp staffing pool.

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  • The Verto Platform leverages smart data integrations, virtualizes care, and activates patients and caregivers to drive powerful automation and personalization in healthcare. The result is a next-gen collaborative care platform for healthcare teams: getting the right data to the right person at the right time.

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  • Renovai leverages computer vision and deep learning to decipher decades of design and architectural best practices, creating bespoke visual AI design solutions for furniture e-commerce shoppers. By interacting with shoppers at various touchpoints, Renovai is inspiring a hyper-personalized experience and allows for intuitive up-sell and cross-sell opportunities. Customers that use Renovai see an immediate lift in conversion rates and AOVs.

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  • Bluedot innovation offers the most accurate location service platform, enabling brands to reach customers anywhere, drive mobile purchases and engagement, and understand customer behavior along their entire journey. With 20 times the precision of other location services, the Bluedot platform delivers a best-in-class capability for sending highly personalized mobile content or collecting rich analytics based on the precise location of end-users. 

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  • NRBY, a dynamic location intelligence platform, turns every location and its data into information that matters. Some of the largest US and LATAM wireless, fiber and broadband service providers trust NRBY to accelerate build-outs and improve network performance.

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  • Verstra took the time to understand the technology behind our business and have helped us make our vision a reality. 

    Michael Miller
    CEO, Founder at Verto Inc

  • Verstra’s knowledge, experience, and vast network are exactly what we envisioned when seeking funding. Their professionalism and hands-on approach are invaluable in accelerating our innovation and scaling globally. 

    Alon Gilady
    Co-Founder & CEO, Renovai

  • I was impressed with how in depth the Verstra team explored our vision and business when we raised capital. Their expertise and network have been extremely helpful, and they have been a great resource and partner. 

    Yaro Lisitsyn
    Co-Founder & CEO of VXG


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